Knee-jerk reaction and poor messaging aside, dynamic pricing isn't really novel and may actually make some sense. Platforms such as Ticketmaster often use dynamic pricing models for concerts and sporting events. While dynamic pricing may have a long history and other fast-food chains may be watching with interest, Wendy's may have doomed its own experiment. AdvertisementWhen people think of dynamic pricing, they think of Uber and airlines. "When people think of dynamic pricing, they think of Uber and airlines.

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Persons: Wendy's, it's, Kirk Tanner, aren't, John Shearer, Sean Dunlop, Jonathan Maze, Uber, they're, Dunlop, what's, doesn't, —, Biggie, Emily Stewart Organizations: Ticketmaster, Morningstar, Business, CNN, Wendy's Locations: —